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The Oxford & Cambridge Goat Race

A 10 year old sell-out goat-themed tongue-in-cheek festival in east London. I led PR strategy and secured a 45 minute live TV coverage on London Live, 10 minute VT and live broadcast on itv Daybreak, print and TV coverage on BBC and Channel 4 channels, radio coverage on BBC Radio 1 and 2 (Chris Evans) and print/online coverage various listings such as Time Out who gave us a cover feature in 2017. I also managed social media campaign which has an avid following including a 55k Facebook reach.

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